“We believe Frank and Brad’s PT Business Accelerator Program is the world’s leading business education program for Personal Trainers.”


Matt and Monica Thom
7 Time World Fitness Champions &
Creators of the 84 Day Body Challenge

PT Business Coaches Pty Ltd is an international company based in Melbourne, Australia. It is owned and run by industry veterans, Frank Smarrelli and Brad Cusworth, with over 40 years of combined fitness industry business experience.

PT Business Coaches now provides high quality business growth products for personal trainers and studio managers, ranging from Sales, Marketing, Social Media and Client Retention. If you’re a fitness professional looking at growing your specific business faster without slow trial and error, but with proven business systems, then look at all our products and find one that you need for your business now.


PT Business Accelerator Program (most popular)

Feeling frustrated, overwhelmed and struggling to find new clients and members? Accelerate the growth of your PT business with the PT Business Accelerator Program.

Nationally recognised by Fitness Australia as one of the best business growth programs for fitness professionals (15CEC’s). Learn everything from how to properly market your business on Facebook, how to sell your programs and service, how to retain more of your clients and fill all your Boot camps and challenges.

The PT Business Accelerator Program was also recently voted the world’s leading business education program by renowned personal trainers and 7 time world fitness champions, Matt and Monica Thom.

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Gym Pages

Gym Pages is a professional drag and drop online software tool that any fitness professional can use to create high converting online landing pages within minutes. You can also create professional, branded websites and even sell any of your online products directly from this website.

We have over 65 ready-to-use templates that are designed to convert your casual web browsers into paying clients and members. Our creative team along with our experienced online strategists work exclusively in the fitness industry and are constantly testing all our page designs to ensure that we’re providing you with the highest converting pages on the internet today.

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Facebook Competition Software

FB Competition is an online software system that plugs directly into your Facebook page, that allows you to run professional Facebook competitions, that attracts a more qualified lead into your fitness business due to the specific qualifying questioning within the software.

This software comes with many different features, like the ability to download reports, view your lead opt-in analytics, download ready-to-use sales scripts, email and SMS sales templates. Additionally, you can completely customize your competition questions, terms and conditions and change images.

The software comes with free lifetime IT support and all future software upgrades will also be 100% free.

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The Value Based Sales System

Let me cut straight to the chase, most (and I really mean most) personal trainers hate to sell. After being in the fitness industry for 25 straight years, I believe this mainly comes down to not having a proven sales system that they can use and rely on.

A system that has been tested and proven over time to work irrespective of whether you are selling one-one personal training, semi-private, small group, boot camps or transformation challenges.

That system is The Value Based Sales System. Regarded by many Fitness Professionals to be the most comprehensive and results driven sales system ever to be created for the fitness industry. This is a must have for any personal trainer wanting to increase their client or member base without sleazy selling techniques.

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Facebook Supremacy

Did you know that Facebook now has almost 1.8 billion users; yes almost one in every four people is using Facebook. 88% of all Facebook users access this platform from their mobile phones. The average user spends 21-minutes per day scrolling down the Facebook newsfeed, looking at promotions and videos, liking posts, engaging, sharing and connecting.    

There are 500,000 Facebook “likes’ every 60-seconds. Used properly Facebook is your #1 Lead Generation Source for more highly qualified clients and members. The key is being able to understand how to use your News Feed effectively and know what Facebook systems to integrate with your business Facebook page.

Facebook News Feed Supremacy will teach you everything you need to know about how to run one of the best Facebook pages in the fitness industry. From what to post, when to post, why to post and how to post. Everything from done-for-you campaigns (graphics provided) to training videos and Facebook webinars. This is a must have product for any Fitness Professional.

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Custom Website Design

When someone lands on your website you have 6 – 8 seconds to capture your prospects attention and create a great first impression. If the impression is poor you will never see this prospect again. What impression does your current website create? Will your prospect be inspired to take action and connect with you or will they close your website and continue searching?

Brad Cusworth, Director and Co-Founder of Marketing for Gyms and Personal Trainers, spent 10 years working as a Gym Manager and Personal Trainer in Melbourne, Australia before spending the next 10 years working in online marketing for fitness professionals. Brad has more than 20 years experience working in the Health & Fitness industry. This gives Marketing for Gyms and Personal Trainers a unique advantage over other website developers who have spent their entire career sitting in front of a computer with no hands on experience working in the fitness industry.

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Massive Membership Blitz One on One Coaching

The Massive Membership Blitzâ„¢ one-on-one coaching and mentoring program is run by industry-marketing leader and Marketing For Gyms and Personal Trainers director, Frank Smarrelli. With 24 years of hands on fitness industry experience, and having worked with all the major Australian fitness brands including F45, Anytime Fitness, Snap Fitness, Good Life, Fitness First, Jetts, Plus Fitness, Step Into Life and several other international brands like LA Fitness; Frank will be able to help structure your fitness business marketing, through effective planning to maximum consistent monthly growth.

To be able to outgrow your local competition and ensure that you have a steady flow of qualified leads from week-to-week, Frank states that you must have a balance between the 3-Key Marketing Pillars – internal, external and online marketing. It’s essential that the execution of this marketing mix must take an integrated approach, meaning same message across different media.

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Frank Smarrelli

Frank Smarrelli is regarded as one of the most respected and leading marketing, sales and member retention strategists in the fitness industry today. Starting his fitness journey by opening Australia’s largest personal training studio in 1996 at the age of 23.

From personal trainer in the mid 90’s to personal training studio owner, multiple fitness club owner, international speaker and now co-founder and director of Marking For Gyms and Personal Trainers, we can safely say Frank knows what it takes to achieve business success in the fitness industry.

Brad Cusworth

Brad Cusworth has been actively working in the fitness industry for more than 18 years specializing in website creation, e-commerce, business systems and mobile applications. Brad’s extensive background as a Gym Manager and Personal Trainer have been combined with advanced skills in online marketing to create cutting edge systems that generate powerful results.

Brad is extremely passionate about working in the health & fitness industry and creating online systems for a range of clients including Gyms, Personal Trainers, Fitness Professionals, Models and Athletes. If you are looking for a website developer who also understands how the fitness industry works then you have come to the right place.


  • Ben Greenfield Fitness

    My likes are going through the roof and I am building my email list which for…

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  • Peak Outdoor Fitness

    I have been so happy with the product and service. My leads have increased dramatically.

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  • Zanna Cox Fitness

    My client base has grown rapidly to over 120 and my bootcamps are fully booked out.…

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  • Nulife Fitness & Lifestyle

    It has made my business so much easier to communicate with members while bringing in tonnes…

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  • Tim Santamaria

    Just do it! It's a risk free program and if you are serious about taking your…

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  • Brad Cuskelly

    The inner circle business program has given me the confidence to now go out and open…

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  • Lance and Sam

    We have been part of the PT Business Inner Circle Program for two months so far.…

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  • Nick Cheadle Fitness

    I have grown my following by more than 30,000 people and have generate over 300 leads…

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  • Sandra Percic

    I have been working with Frank and Brad from PT Business coaches for the last 14…

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  • Sarah Page

    Brad and Frank created a landing page for my new 8 week challenge business and also…

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  • Dani Dayball

    Wow! I've watched a couple of the webinars and they are full of great content! Can't…

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  • I Believe Fitness

    The process was simple and very easy for me to follow, I can't recommend them highly…

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