All posts by WebMaster

11 Quick Ways to Generate Leads For Your Personal Training Business

Generating leads for your personal training business can be tough. It’s the number one reason that most Personal Trainers don’t get past their second year in the industry. In this blog post, we have outlined the top 11 quick ways for you to generate new leads for your PT business.

11 Quick Ways to Generate Leads For Your PT Business

1. Direct letter to existing clients asking for referrals ($50 referral reward)

2. Lead Boxes with great offer, e.g. Win 6-Months Worth of FREE Personal Training

3. Do cross-promotions with other businesses that have a similar target market, e.g. health food stores or sport stores

4. Implement a reactivation campaign for ex members/clients, via a sequential email campaign

5. Go to networking events in your local area

6. Always have an offer on the back of your business cards, e.g. 3 FREE Personal Training Sessions valued at $99

7. Give out $100 plastic gift cards to all ex enquiries and ex members asking them to come back and trial your services

8. Do an outreach campaign outside your local shopping mall or supermarket, e.g. run a competition and have people enter your draw

9. Have an opt-in form on your website with a great offer, e.g. 3 FREE Personal Training Sessions valued at $99

10. Have custom built tabs on your Facebook page that allows consumers to opt-in and receive your free offer

11. Promote your services within local school

We hope the tips above give you some strategies that you can implement into your business to increase your leads and new clients for your business. For more tips and strategies on personal trainer marketing, please CLICKING HERE to find out more.

The Team at PT Business Coaches

 

Social Media Will Play a HUGE Part in Your PT Business in 2015

There is no secret about the power of Social Media for a PT business. It’s the place for you to connect with your community, have people find you online, where you can brand yourself as an expert in your field, generate leads, market your business… The list goes on.

It is more important than ever to be across social media for your PT business and to be not just on it, but actively using it as a business building tool. A lot of Personal Trainers coming into the industry are aware that they need to be using social media, but many of them just don’t know where to start.

There are a few places you can start, there is the obvious one, Facebook. There is Twitter. One I really like and that is really helping personal trainers get noticed is Instagram.

Instagram is a fantastic social media site that has led to the popularity and exposure of many fitness professionals. It literally levels the playing field and can be a great way for the everyday trainer to build huge exposure for themselves and their business as a brand.

There is almost a set formula of what a lot of the great fitness professionals post to help build their popularity and the thing is, anyone can do it. It simply requires a bit of effort, consistency and the ability to get yourself out there.

The main thing I would like you to take away from this blog post is the ability to have a plan. What is it that you want to achieve? Sometimes there are a few different objectives you may want to get out of deciding to become a fitness social media celebrity or go to person.

Firstly you need to embrace social media and not be afraid to get yourself out there. You need to look at Instagram as a new age way to gain exposure for your business. In years prior to social media, advertising was a whole different kettle of fish. Business relied on things like letterbox drops, ads in the local newspaper and other costly offline strategies.

In this day and age, those strategies just don’t work like they used to. It has moved quickly to online exposure and how best to spend your ‘online marketing’ dollars. With social media though, it levels the playing field and most of what you do these days, especially on Instagram, is FREE.

Anyone who is committed and determined to build their business understands that they need to master social media in order to really build a solid foundation for their business. There is too much competition out there to not be doing it. The great thing is, those who do it well can literally catapult themselves above 90% of personal trainers out there who are not willing to embrace the new wave of gaining business exposure.

In regards to buying habits, people are a lot more likely to purchase something from someone they already know, like and trust. Even if they have never met them before, if they feel like they have a connection through different content they have seen and been engaged with online, the chances of them making a purchase or becoming a client are a lot higher.

Things such as short videos which you can post on Instagram, whether it’s a specific workout, or a quick clip on some sort of diet or nutrition advice, or just day to day health and fitness related content, this is a great way to connect and have people feel like they already know you.

Social proof is also a huge way to bring peoples buying resistance down. Posting images of your clients’ fantastic results is a perfect way to build social proof. In the mind of the everyday consumer who is looking at your Instagram posts, they are subconsciously thinking in the back of their mind, wow, if he/she can get those results for that person, then I bet they can get those results for me.

If you want to really stand out, you want to add a professional layer to your posting. What I mean by this is to create your images with your business branding, so this could be your logo that appears on each of your posts, or images you put up there. You can also do simple things such as adding a filter to your images to add that extra layer of cool. This adds a real professional touch and gives you brand recognition every time people see your posted images and videos online. The more people see you and your business brand/logo online, the more social proof you are building.

Another tip is, try and be known for something. Find something that you are really good at or that people will follow you for. There are many different things which this could be. Look at what some of the most successful fitness Instagram users are doing. Usually you will find some form of similarity in how they post. So this might be that you post about a certain type of information on nutrition or diet, it might be that when you do videos, you have a catch phrase, or a workout or body part that you specialise in such as abs, or that you make your videos light and funny.

You need to find out what is going to set yourself apart from the crowd and make people take interest in you. Obviously you want to be yourself, but also challenge yourself to step out of your comfort zone a little, especially when getting things started.

Your strategy should be a combination of a content strategy, ie. What you are going to post and when you are going to post it. Content of course is a key pillar in becoming a successful brand online. Second of all, you want to decide on your strategy on building up your fans and followers. Finally, you want to plan how to want to monetize your following moving forward. Initially things will be slow as you build your following, but you want to have a plan for when things really start to take off.

Consistency is definitely the key here, if you can keep consistent and in line with your marketing goals and objectives, then over time you will build a solid asset for your business. The end goal in all of this is to be able to monetize your business and get to the stage where you are not trading your time for money as a sole form of income. You want to be able to create multiple income streams, some of which will be online, in order to free up your time and leverage the network of followers you are building.

So be sure to plan, organise and set out your Instagram strategy. Then it’s a matter of being consistent, interactive, educational and entertaining. If you’re not already on Instagram, download the mobile app from the app store or google play and get started today?

 

Business Coach for Personal Trainers

A business coach for personal trainers is the fastest and easiest way to achieve success in the health and fitness industry. If you are a looking for ways and strategies on how to create a successful personal training business then you need to look at things similarly to why people who want to get fit need a personal trainer. As a personal trainer you have learnt a lot about how the body works, about nutrition, muscle groups, exercises and a whole lot more. One thing most personal trainers haven’t learnt is how to run a business.

Getting a business coach for personal trainers is something that is overlooked by over 90% of PTs in the industry. It is also one of the main reasons why so many personal trainers either earn less than $40,000 per year or leave the industry altogether within their first 2 years.

Learning things such as business systems, personal trainer marketing strategies, referral promotions, sales, upselling, cross selling, online marketing, social media marketing and more are not taught when you get your certification. These things are only taught through pt business coaches and a well-constructed pt business coaching program.

Like any professional athlete who wants to achieve success, they have themselves a coach, many times they will have a few. It is the same in business, if you are wanting to create a pt business that makes you 6 and even 7 figures then it’s important to start looking at pt business coaching. A business coach for personal trainers is the fastest and most streamlined way to achieve success.

Imagine having someone in your corner that you could turn to to help you fill your bootcamps and challenges. Imagine how great it would be if you had someone showing you exactly how to make more money per client, or someone to show you how you can use things such as social media and online marketing so you don’t need to worry about where your next client is going to come from. Imagine if you had a business management software suggested to you that managed your clients and their statistics, your leads, your invoicing and all of your scheduling so you only had to manage one system for all of your business needs.

This is the sort of thing that PT business coaches can help you with. If you are seriously looking at how to create a successful personal training business that makes you not only a great income but an asset, then PT business coaching is what you need to look at to help you get there.

What you need to figure out is, what is the cost of not getting systemized training for your PT business against getting a business coach who will help you increase leads and clients. The cost of not getting assistance can and probably will lead to a small income, minimal leads and clients and potentially having to leave the industry in the first 1-2 years. If you weigh this up against the benefit of being able to create an ongoing flow of new clients, having your business systems in order and being able to expand and grow your business in the direction you want, the choice is quite easy.

One of the things that holds many personal trainers back from obtaining PT business coaching is the ’cost’ involved. What you need to do is not look at it as a cost, or an expense, but as an investment in your business. Just like your clients, they are investing in a personal trainer so they can achieve amazing results that they couldn’t get without you. As a personal trainer, seek out a PT business coach so you too can achieve the results you would like to achieve for your business.

For more information on how a business coach could help your PT business, CLICK HERE to find out more.

 

11 Simple Online Strategies to Attract More Leads

In 2015 it’s never been more important for a personal trainer to know about online marketing…that is if you want to grow a sustainable, profitable and successful PT business?

Online marketing doesn’t need to be complicated…in fact it’s not. You just need to start. Below I have put together 11 simple online strategies to help you attract more leads. If you keep consistant with these methods then you will start to see an increase in your lead generation, which ultimately will result in more clients for your Personal Training business.

1. Send out regular weekly nurture content emails to your database with great offers every second or third week.

2. Have a kick-ass newsletter that you send out at least every two weeks with different offers and promotions.

3. Post regularly on Facebook with links back to your homepage or lead capture pages.

4. Run Facebook Ads to drive traffic to your specific lead capture page.

5. Run boosted posts on Facebook with a great offer every 14-days.

6. Have custom built Facebook Tabs on your Business Facebook page to attract leads through the opt-in form.

7. Send out videos to your database on the benefits of starting an exercise program with you. Always have a simple call to action at the end.

8. Have auto-responders attached to you homepage opt-in form that continuously nurtures the relationship between you and the lead.

9. Have video testimonials on your website with the last frame being a call to action.

10. Have great lead magnets on your home page and lead capture pages. Always offer an up-sell tripwire, e.g. $7 for four personal training sessions.

11. Drive traffic to your online pages or website with offline marketing, e.g. have your website address on all you offline marketing materials.

We hope you start to implement these strategies moving forward and start to see more and more leads come through the door. Make 2015 all about taking action and responsibility for the success of your personal training business.

Coaching for Personal Trainers

Coaching for Personal Trainers can be very expensive and it can be challenging to find a great personal training coach that offers great value for money. If you are wanting to build a successful PT business it is recommended that you seek assistance from a personal trainer coach however you want to make sure that you choose wisely.

There are a number of companies that offer coaching for pts, most of them range in the $2000+ per month range. For most personal trainers this is just not feasible, especially if you are a personal trainer just starting out. Even if you are an established PT, forking out over $2000 each month is an extremely big chunk of change to be outlaying to coaching.

Now don’t get me wrong, if the coaching is helping you to earn over $100,000 per year, then spending $24,000 per year on a personal trainer coach may not seem like a bad investment. What happens though if you only manage to earn $50-60,000 per year? $24,000 doesn’t leave much left over for all the work you put in.

If you are looking for a PT coaching course you need to look for a few key features. Obviously support plays a huge part. As a PT looking to succeed, support is probably one of the most important features of your coaching. You should be able to have multiple avenues of support such as email, online support group and 1 on 1 as well.

Other features you should look for when looking how to build a pt business by getting a personal trainer coach are what resources are available to you. Do you have scripts to work from? Do you have email templates to follow? Do you have systems for creating challenges and boot camps? Do you have social media training and if so how is it delivered? Do you have experience working in the industry? These are all questions that need asking when considering a PT marketing course or a personal training coach.

Coaching for personal trainers needs to address the number 1 need for PTs and that is more leads in the pipeline which will then translate into more PT clients. PTs need a number of strategies and methods on how to obtain more leads and the skills and training on how to convert, upsell and maximise the value of each of those leads as new clients.

Coaching for personal trainers should also include a PT marketing course, this could be video, workbooks or 1 on 1 training. Marketing elements should also be delivered through training such as live webinars which can teach specific marketing topics which every PT needs to learn. One of the biggest steps for PTs to understand is that as well as being a great personal trainer, they also need to become master marketers in order to have a successful PT business.

If you are wanting to learn how to build a PT business, another key element you will need to have is the correct business systems set up for your business. Business systems include things such as a platform where you can manage all of your clients, your payments and invoicing, your scheduling of your sessions, bookings and more. Having an all in one business system will not only save you time but it will help you keep organised. A good personal trainer coach should be able to provide you with these resources.

If you are looking for a PT business coach who is able to provide all the elements discussed in this blog post without the $2000 price tag, then I would recommend finding out more information by CLICKING HERE.

11 Headline Templates That Will Dramatically Improve Your SALES

No doubt, the headline is the most important part of any marketing or sales copy. The reason is very obvious. The headline is the first thing your personal training prospect sees when he or she looks at your advertisement.

Most advertising experts agree than an attention-grabbing headline is the key ingredient in a successful advertisement. The headline is an advertisement for your advertisement; it’s that simple!

Check out our 11 headline templates to help you dramatically increase your sales.

1. The Direct Headline
Direct Headlines or the Plain and Simple Headlines, as I like to call it, states the selling proposition directly with no hidden meanings or wordplay. “No Joining Fee And The First 30 Days Free If You Join By Christmas Day” is a headline that is about as direct as you can get.

2. The Indirect Headline
Indirect Headlines are used to raise the reader’s curiosity. They pull the audience in, and the body copy fills in the rest of the information. Indirect Headlines use double meanings, puns, plays on words, figures of speech, metaphors and symbolism.

3. The News Headline
If you have something newsworthy about a new product or service, announce it in your headline. This could also include an improvement of an existing product or service.

4. The Question Headline
To use this headline, you must really know your market. You need to know what your prospect is thinking, what their fears and frustrations are including their wants and desires.

5. The Give-Me Headline
The Give-Me Headline is all about your promise. When you have a magnificent and compelling offer, this is a great way to really grab your reader’s attention.
An example of this kind of headline would be, “You Give Me 3 Hours Per Week And I’ll Promise You’ll Be In Your Best Shape Of Your Life!”

6. The How-To Headline
The How-To Headline is my favorite headline of all time. Many advertising experts claim if you begin with how to, you can’t write a bad headline. There are more than 8,000 books in print with how to in their titles. Why? Because these two humble words simply work!

7. The Reason Why Headline
With the Reason Why Headline, you give your prospect specific reasons why they should read your ad. Reason Why Headlines are effective because they contain facts and specific numbers.

Reason Why Headlines don’t necessarily need to include the words “reason why” although I believe it makes this headline more powerful. Other introductory phrases such as “7 Ways”, “5 Steps” and “Here’s How” can also work really well.

8. The Testimonial Headline
The Testimonial Headline is just what it says; it uses a member testimonial for a headline. With this headline, you get your members to sell for you by talking about the benefits they received from using your product or service.

9. The Emotional Headline
The Emotional Headline is simply a headline that echoes an emotion your prospect or member is already feeling.

I used to own a fitness club in Melbourne, Australia with the demographics of our members being 45+. A headline that would grab this demographic’s attention would have been, “Are You Sick And Tired Of Being Sick And Tired?”

10. The Warning Headline
If you are writing a piece of marketing or sales copy that involves a serious issue, the warning headline can be very effective in grabbing the reader’s attention.
It helps if you can align it with facts and figures or add credibility in any way. For example, “WARNING: 27.9% Of All Australians Are Obese. Don’t Be Another Statistic!”

11. The Command Headline
The Command Headline generates sales by telling your prospect or member what to do. Your command should encourage action by offering your prospect or member a benefit that will help them achieve their goal.

When you are assigned to write an email, print ad or direct mail piece, write a lot of headlines first. If you can come up with a great headline, you are almost sure to have a great ad. But, even the greatest copywriter can’t save an ad with a poor headline. That is how important headline writing really is.

If you want to make more money in 2015 and take your PT business to another level then you must watch this video PT Game Changer

Marketing for personal trainers

When it comes to your PT business, marketing for personal trainers is one of most important but most commonly overlooked elements. The RTOs have a fair bit to answer for when it comes to the inexperience in business skills that personal trainers possess. What most PTs think when coming into the fitness industry is that running a personal training business is mainly about training clients and getting results. Now while that is the core element of what your business is about, in order to continue and keep your doors open it’s the personal trainer’s knowledge in marketing that is more critical.

Marketing for pts is crucial. A scenario that is all too common is that a personal trainer will go through their cert 3 and 4 and gain a knowledge in fitness and nutrition. Once they finish their course they then hit the workforce with no real idea about how to obtain clients. Many PTs start by training their friends and/or family members, but once they stop coming business starts to get hard.

Another scenario is that they join a gym and believe that the gym will feed them an endless supply of fresh clients and that all will be well. What usually happens is that the gym will give away ‘FREE’ PT sessions to new members who are not really even looking for personal training. Another problem PTs face when working out of a gym is that they are regularly limited to what marketing they can do themselves. So they are in a sense self-reliant on the gym for their business success.

Personal trainer marketing and building your own brand is crucial if you are to succeed in this industry. There are so many new PTs joining the industry that if you are not armed with the most cutting edge personal training marketing tips and strategies you are not going to last. The statistics show that over 90% of PTs earn less than $40,000 per year and change industries in the first 1-3 years due to being burnt out and broke.

The main reason without a shadow of a doubt is that they find it too hard. Too many hours, not enough clients and not enough money. There is a solution to this problem however and it is by learning marketing tips for personal trainers. Also, gaining knowledge in things like business systems, sales, retention strategies and social media.

There is no doubt that fitness coaches need a business coach to help with personal trainer marketing techniques, sales training and help in the set up and day to day running of their business. It’s not the PTs fault that they don’t know these things, as mentioned earlier, it was never taught in their certification qualifications. As a business coach, I think they are setting PTs up to fail by not arming them with the basic business knowledge to succeed in the real world.

If you are a personal trainer, marketing should be one of if not the most important aspects of your business. There is no mistaking that clients are the lifeblood of your business. Without new leads consistently enquiring about your services you will soon have no one to train.

What are the goals of your PT business? Are you looking to move out of the gym you are currently working at? If you are serious about earning a serious income, and let’s be honest, the smart and savvy personal trainers are, then investing in PT marketing is essential.

You don’t need to be the best PT in order to make the most money, you need to be the best at sales and marketing. You need to build your own brand, even if you are currently working out of a gym you need to be building your brand. Building a brand is about building an asset for your business where people know who you are.

Simple PT marketing can start with things like creating a Facebook page and having your own business name and logo and building a following of fans. Other personal training marketing tips can include starting a Youtube channel for your business and starting to create a workout of the week video which is shared throughout social media. You can also find additional marketing tips for personal trainers through things like ebooks such as this one here ‘Top 7 marketing tips for PTs’.

Marketing for PTs is a skill that you need to learn and master if you want to become a successful personal trainer. Find yourself a business coach or mentor who can point you in the right direction and open you up to the art of personal trainer marketing. Once you know what you are doing, then you are literally in the top 10% of personal trainers in the industry.

Need help with your personal trainer marketing strategies? Would you like to enhance your skills in sales, referrals, online marketing and social media to build your PT business? Why don’t you take the first step by going to this link here to learn more? It will literally change your business forever. Don’t become another failed personal trainer statistic, get the business knowledge you need and be the best you can be.

 

How to create a successful PT Business

If you are wondering how to create a successful PT business then the answer lies in 1 word, marketing. Marketing and lead generation are like any business, the lifeblood of success. Many personal trainers either leave the industry or continue to make under par wages simply because they don’t know how to get more PT clients. Again, this comes down to understanding successful marketing principles and learning strategies on how to increase PT clients.

If you are asking yourself the question and wondering how to market my pt business, then you must start gaining your knowledge in things such as social media which is probably the easiest form of marketing and promoting your PT business.

If you are wondering where to start because you are wondering how to attract more personal training clients, then there are a few things you must understand to make sure your marketing efforts will be fruitful moving forward. Understanding things such as the importance of building an email list of contacts is crucial if you want to attract more pt clients. You need a database to market your business to and if you are not building a list, then you are simply relying on friends and family and potentially only a social media audience. While your social media audience is good to have, being able to actually market to them via email is still higher converting by percentage.

How to attract more personal training clients will also come down to your systems. Having a presence on social media for example is not enough. You need to be consistently adding value as well as a mix of promotion. You need to start branding yourself as the fitness expert and go to person. Simply things like creating a workout of the week video and starting a Youtube channel is a good way to start. As your videos are shared throughout social media you will start to build a following. People will start to recognise you and see your brand online. This is a great strategy on how to attract more PT clients. People are attracted and more open to people they already know, like and trust. If you can build that trust and get people to like you through adding consistent value through something as simple as a workout of the week video this is a good start.

If you want to know how to get more PT clients then you also need to understand the importance of follow up systems and referrals. These systems need to be followed and tweaked to allow you to get the most out of every new lead to your business.

For example, you might have a system where you get a new lead via an online opt-in form. Having a system around follow up will help you to know exactly what the process is to follow in order to have the maximum chance of converting that new lead into a client. This might consist of a set of calls, email and even sms.

When learning how to market my personal training business you should always keep educating yourself on the latest strategies and techniques and look to action those items. Marketing ebooks such as this one – Fill My Sales Funnel 101 Simple No Cost, Low Cost Ways to Gain and Retain Clients are a great way to learn how to get more PT clients. Another great way to learn how to increase PT clients is through this marketing ebook – Top 7 Ways to Marketing Your PT Business. These 2 ebooks are a great start to learning how to attract more personal training clients.

As mentioned earlier, if you are looking how to increase personal training clients, then a great strategy is to utilize referrals from current clients. Running referral promotions where you reward your members for bringing their friends/family is another great strategy on how to create a successful PT business.

Finally, getting your business systems in order will help save you time and definitely contribute to creating a successful business. Having a client management system such as PT Minder to manage your clients, invoicing and business is a great start. That will give you more time to focus on marketing and learning how to increase personal training clients.

Finally, the best way to learn how to create a successful PT business and know exactly how to attract more personal training clients is to get a business coach. There are many out there to choose from, most of which unfortunately are extremely expensive. It is critical to get assistance in this area however, a business coach will help fast track your success and be able to help transform your business and show you exactly how to get more PT clients and capitalise on the ones you have to make more money. If you would like more information on the world’s best online PT business training and mentoring program then click here to learn more.

Growth for Personal Trainers

The best growth strategies for personal trainers include mastering client acquisition, client retention, business systems, sales and marketing. A combination of these growth strategies for pts are a sure way to get a fitness business moving in the right direction. A six figure income for personal trainers is what most PTs aspire to and without a grasp on the growth strategies mentioned earlier it can make things quite hard.

The key is finding a mentor or business coach for personal trainers, one that works with fitness professionals and who knows the industry. The best growth tips for PTs are usually around the marketing elements of their business, however proper planning, having a direct focus and direction are also vitally important. Without a clear vision of where you would like to take your personal training business is a recipe for disaster. Like with anything, being crystal clear on what goals and expectations you have will help drive the direction of your business. Mindset plays an extremely important part in any business. If a six figure income for personal trainers is the goal, then understanding the key growth strategies for pts will form the foundation of reaching those goals.

Some of the best growth strategies for personal trainers is around social media marketing. In this new age of technology, one can’t simply rely on friends and family to build a solid foundation for their business. Understanding how to properly utilize Facebook to build a following, integrating that with Instagram to showcase your client’s results and build that expert status then combining that with a business Youtube channel teaching different strategies through video are some of the best growth tips for personal trainers. Social media is all about helping you to build your brand, your positioning as an expert and your exposure. When it comes to your pt business, getting yourself out there has never been so crucial to business success.

In order for your business to really grow to the level where a six figure income for personal trainers is normal, then understanding the importance of client retention is paramount. If you are losing clients at the same rate of acquisition then it’s going to be hard to build a six figure income for personal trainers, or any business for that matter. Once you have your client it then comes down to relationship building and value adding. If you can master your relationship and provide over and above value to your client then you can expect to keep that client for longer, helping you to grow your PT business.

Other growth strategies for personal trainers include getting all of your business systems in order. By getting your business systems in order this will save you time and money which will free up your time to focus on other areas of your business. Even saving a few hours a week by having your business systems in order, that can be spent on marketing and acquiring more clients. Having a pt business management software such as PT Minder which helps manager areas of your business such as:

  • The Ability for clients to book and pay for classes
  • Invoicing, book keeping and reporting
  • Client management
  • Goals, assessments and measurements graphed
  • Client portal to view all payment, booking and assessments
  • Calendar to view daily, weekly and monthly clients
  • Instant email messaging to client
  • Client log in so they can purchase sessions and check their progress

Having a business system with these functionalities will contribute to being able to grow to a six figure income for pts.

Growth for personal trainers comes from a combination of hard work, having the correct systems in place and having a mentor or business coach to consistently push and drive the PT forward. Growth strategies for pts around removing themselves from the day to day running of their business is also very important. This includes hiring of staff and delegating the less important tasks in order to focus on the business building elements of the business. Having a team managing clients and the general day to day running of the business will give you the opportunity to build other areas and will contribute to the overall growth or your pt business.

The best growth strategies for pts are to start getting the overall business plan sorted, followed by setting up the correct systems to run the business effectively combined with mentoring and business coaching to keep moving you in the right direction.

If you would like more information on business coaching and mentoring the first step would be to check out PT Business Coaches Inner Circle membership. Take advantage of the $7 trial and start yourself on the right path so you can put yourself in the six figure income for PTs club.

Best Marketing Ideas for Personal Trainers

As a personal trainer business coach, I often get asked what the best marketing ideas for personal trainers are. In short, there is no one answer, generating more PT clients comes down to a variety of different marketing strategies working together. If you truly want to generate more personal training clients then understanding a few key marketing fundamentals is crucial.

For example, if you are a asking the question ‘how do I marketing my PT business’ then you need to first figure out what the end result of your marketing will be. Is it a phone call, is it someone opting-in or enquiring about your services, is it someone coming in directly off the street into your studio as a result of your marketing or are you marketing to purely build your brand?

An area that a lot of PTs fall down when it comes to marketing is that they want to increase pt clients yet make it extremely hard for themselves. Before I even discuss the best marketing ideas for personal trainers, you need to ask yourself, where is the marketing I’m doing directing people to? If you are simply sending people to a website, this is a pretty poor start. This rings true more so if the website you are sending people to sucks. If you are sending people to somewhere where they can leave their contact details to register however, this is a much better result. This way, you are actually acquiring peoples contact details, and that’s the number 1 step you need to understand before anything. As the saying goes, the money is in the list. Your list and database of clients will become your most valuable asset.

Building your list is something that will need to built and nurtured over time. Once you understand that you need to build your database to increase personal training clients, then you are ready to start learning the most effective marketing strategies to use. There are many different marketing ideas for pts, there is online marketing, offline marketing, guerrilla marketing, social media marketing to name just a few different types. Something you also need to understand is that marketing and advertising are 2 separate things.

Marketing includes building your brand, gaining brand recognition, building a profile. Whereas advertising is more about promoting your business. So what is it that you want to do, market your pt business or advertise? The answer is that you want to be doing both. You need to be building your brand as well as advertising and promoting.

I have many PT clients coming to me asking should I market my business on social media. The short answer there is a definite YES. You don’t just want to market your pt business on social media, you want to totally dominate social media. Master Facebook, then add Instagram to the mix, start utilizing YouTube to start building your brand and integrate Twitter into the equation as well. Get your current clients following you on all platforms, or at least the ones they hang out on. Social media is not going anywhere, it’s not the way of the future, it’s the way of now. Our society is now so embedded in social media that things are only going to get more connected. So that is one of my biggest marketing ideas for you to start to implement.

Going back to my first point though, it’s not enough to just be on social media, the marketing ideas for personal trainers revolve around turning the following you build up on social media to your database and then onto become clients. You do this by having either a lead capture page or a custom Facebook tab where you can give away some sort of offer or deal so that people will leave their contact details with you. So investigate lead pages or custom Facebook tabs to help you convert your fans into clients.

Other solid marketing ideas for pts to help generate more personal training clients includes building partnerships with other local businesses. Find businesses in your local area where you can create a win-win relationship and offer discounts or benefits to each other’s client base. This benefits both businesses and has a very minimal cost outlay.

One of the best marketing strategies to increase pt clients is referral marketing. By this I don’t just mean asking your clients to bring a friend. You need to incentivize your referral strategy. Reward your clients for bringing people down. Create a competition for your clients and run an actual referral promotion between them. Offer anything from prizes to discounts on their own personal training packages. By adding an incentive people are more likely to take action.

Also, if you seriously want to generate more pt clients then make sure that your branding and online presence is professional. If your website is old, or looks unprofessional people checking out yourwebsite will make that judgment on your personal training business as a whole. So make sure your branding and presence is always professional. Stand out from the crowd.

Marketing also comes down to follow up and systems. Do you have a follow up email campaign for people who enquire about your business? Do you nurture your list and database by offering value and great content? Or do you just promote and advertise your business the whole time? Make sure you add value first, build a strong relationship first before promoting. People like to buy off people they already know like and trust, so if you can add value first, then you will go a long way to building the trust of your prospects.

For more in-depth training and marketing ideas for personal trainers, make sure you check out our Inner Circle membership program by clicking here. We cover everything from marketing, sales, follow up, social media and all forms of marketing ideas for personal trainers so you can generate more personal training clients for your business and make more money!