How to create a successful PT Business
If you are wondering how to create a successful PT business then the answer lies in 1 word, marketing. Marketing and lead generation are like any business, the lifeblood of success. Many personal trainers either leave the industry or continue to make under par wages simply because they donât know how to get more PT clients. Again, this comes down to understanding successful marketing principles and learning strategies on how to increase PT clients.
If you are asking yourself the question and wondering how to market my pt business, then you must start gaining your knowledge in things such as social media which is probably the easiest form of marketing and promoting your PT business.
If you are wondering where to start because you are wondering how to attract more personal training clients, then there are a few things you must understand to make sure your marketing efforts will be fruitful moving forward. Understanding things such as the importance of building an email list of contacts is crucial if you want to attract more pt clients. You need a database to market your business to and if you are not building a list, then you are simply relying on friends and family and potentially only a social media audience. While your social media audience is good to have, being able to actually market to them via email is still higher converting by percentage.
How to attract more personal training clients will also come down to your systems. Having a presence on social media for example is not enough. You need to be consistently adding value as well as a mix of promotion. You need to start branding yourself as the fitness expert and go to person. Simply things like creating a workout of the week video and starting a Youtube channel is a good way to start. As your videos are shared throughout social media you will start to build a following. People will start to recognise you and see your brand online. This is a great strategy on how to attract more PT clients. People are attracted and more open to people they already know, like and trust. If you can build that trust and get people to like you through adding consistent value through something as simple as a workout of the week video this is a good start.
If you want to know how to get more PT clients then you also need to understand the importance of follow up systems and referrals. These systems need to be followed and tweaked to allow you to get the most out of every new lead to your business.
For example, you might have a system where you get a new lead via an online opt-in form. Having a system around follow up will help you to know exactly what the process is to follow in order to have the maximum chance of converting that new lead into a client. This might consist of a set of calls, email and even sms.
When learning how to market my personal training business you should always keep educating yourself on the latest strategies and techniques and look to action those items. Marketing ebooks such as this one â Fill My Sales Funnel 101 Simple No Cost, Low Cost Ways to Gain and Retain Clients are a great way to learn how to get more PT clients. Another great way to learn how to increase PT clients is through this marketing ebook â Top 7 Ways to Marketing Your PT Business. These 2 ebooks are a great start to learning how to attract more personal training clients.
As mentioned earlier, if you are looking how to increase personal training clients, then a great strategy is to utilize referrals from current clients. Running referral promotions where you reward your members for bringing their friends/family is another great strategy on how to create a successful PT business.
Finally, getting your business systems in order will help save you time and definitely contribute to creating a successful business. Having a client management system such as PT Minder to manage your clients, invoicing and business is a great start. That will give you more time to focus on marketing and learning how to increase personal training clients.
Finally, the best way to learn how to create a successful PT business and know exactly how to attract more personal training clients is to get a business coach. There are many out there to choose from, most of which unfortunately are extremely expensive. It is critical to get assistance in this area however, a business coach will help fast track your success and be able to help transform your business and show you exactly how to get more PT clients and capitalise on the ones you have to make more money. If you would like more information on the worldâs best online PT business training and mentoring program then click here to learn more.