Marketing for personal trainers
When it comes to your PT business, marketing for personal trainers is one of most important but most commonly overlooked elements. The RTOs have a fair bit to answer for when it comes to the inexperience in business skills that personal trainers possess. What most PTs think when coming into the fitness industry is that running a personal training business is mainly about training clients and getting results. Now while that is the core element of what your business is about, in order to continue and keep your doors open itâs the personal trainerâs knowledge in marketing that is more critical.
Marketing for pts is crucial. A scenario that is all too common is that a personal trainer will go through their cert 3 and 4 and gain a knowledge in fitness and nutrition. Once they finish their course they then hit the workforce with no real idea about how to obtain clients. Many PTs start by training their friends and/or family members, but once they stop coming business starts to get hard.
Another scenario is that they join a gym and believe that the gym will feed them an endless supply of fresh clients and that all will be well. What usually happens is that the gym will give away âFREEâ PT sessions to new members who are not really even looking for personal training. Another problem PTs face when working out of a gym is that they are regularly limited to what marketing they can do themselves. So they are in a sense self-reliant on the gym for their business success.
Personal trainer marketing and building your own brand is crucial if you are to succeed in this industry. There are so many new PTs joining the industry that if you are not armed with the most cutting edge personal training marketing tips and strategies you are not going to last. The statistics show that over 90% of PTs earn less than $40,000 per year and change industries in the first 1-3 years due to being burnt out and broke.
The main reason without a shadow of a doubt is that they find it too hard. Too many hours, not enough clients and not enough money. There is a solution to this problem however and it is by learning marketing tips for personal trainers. Also, gaining knowledge in things like business systems, sales, retention strategies and social media.
There is no doubt that fitness coaches need a business coach to help with personal trainer marketing techniques, sales training and help in the set up and day to day running of their business. Itâs not the PTs fault that they donât know these things, as mentioned earlier, it was never taught in their certification qualifications. As a business coach, I think they are setting PTs up to fail by not arming them with the basic business knowledge to succeed in the real world.
If you are a personal trainer, marketing should be one of if not the most important aspects of your business. There is no mistaking that clients are the lifeblood of your business. Without new leads consistently enquiring about your services you will soon have no one to train.
What are the goals of your PT business? Are you looking to move out of the gym you are currently working at? If you are serious about earning a serious income, and letâs be honest, the smart and savvy personal trainers are, then investing in PT marketing is essential.
You donât need to be the best PT in order to make the most money, you need to be the best at sales and marketing. You need to build your own brand, even if you are currently working out of a gym you need to be building your brand. Building a brand is about building an asset for your business where people know who you are.
Simple PT marketing can start with things like creating a Facebook page and having your own business name and logo and building a following of fans. Other personal training marketing tips can include starting a Youtube channel for your business and starting to create a workout of the week video which is shared throughout social media. You can also find additional marketing tips for personal trainers through things like ebooks such as this one here âTop 7 marketing tips for PTsâ.
Marketing for PTs is a skill that you need to learn and master if you want to become a successful personal trainer. Find yourself a business coach or mentor who can point you in the right direction and open you up to the art of personal trainer marketing. Once you know what you are doing, then you are literally in the top 10% of personal trainers in the industry.
Need help with your personal trainer marketing strategies? Would you like to enhance your skills in sales, referrals, online marketing and social media to build your PT business? Why donât you take the first step by going to this link here to learn more? It will literally change your business forever. Donât become another failed personal trainer statistic, get the business knowledge you need and be the best you can be.