Personal Trainer Marketing
Personal Trainer marketing is critical to the success of your PT business. Marketing for PTs can take many forms, this includes online marketing, offline marketing, guerilla marketing, social media marketing, internal marketing, referral marketing, print marketing and more.
The question is, which PT marketing strategy works best and will return the best result in regards to more members? Well, there is no magic bullet that works best. If you are wanting to grow your PT business and increase members it will take a combination of different strategies.
There are many PT marketing tips and strategies that will tell you that one way is better than the next however in order to be successful and continually have your sales funnel full, you will need a combination of different marketing tips for personal trainers.
In regards to what is absolutely critical in your personal trainer marketing, having a referral strategy in place is a non-negotiable. For many personal trainers, word of mouth is one of the quickest and easiest ways to increase your numbers. This should not be relied on as the only marketing strategy however. Itâs about having multiple fishing rods in the water in order to catch more fish, figuratively speaking.
Part of your PT marketing should also include building up your social media presence. Social media marketing for PTs is fast becoming a great way to be known, build your profile and exposure as well as generate a lot of new clients. Social media sites such as Facebook, Instagram, Youtube and Twitter are all hugely popular and can generate a lot of exposure for your business.
Which brings me to my next point, itâs one thing being active on social media, itâs another thing altogether having a social media strategy which you follow to bring in new clients. One of the most important things you will need in order to be successful with social media marketing as a pt will be to have some kind of a website landing page where you can gather the details of people enquiring. A great way to do this is to offer something where people will leave their details such as a free PT session, free group training sessions or even a fitness or nutritional consultation.
In this day and age, you need to give people a chance to try before they buy. You might get a few tyre kickers, but you will also get a lot of people who are serious about personal training who youâll be able to acquire as new clients. By offering some kind of free pass, whether itâs 3 free training sessions or group training sessions you are lowering the risk barrier for people who are looking to enquire.
By having this web page set up, whether itâs on your website or whether itâs a one off landing page, you then have somewhere you can direct your pt marketing efforts. Especially online and on social media.
Another really powerful offline marketing tip for personal trainers is to find associate businesses that you can work with. For example, if you have a personal training business that is targeted at new mothers looking to lose their pregnancy belly, you might partner with a local baby store. You could offer some kind of promotion or discount to your clientele from the baby store in return for giving all customers of the baby store a $100 personal training voucher. This way you are creating a win-win outcome for both businesses.
Another example of this is if you find a local supplement store and figure out a similar outcome. An example would be to offer a supplement discount to your members and they could offer a $100 personal training voucher, free PT session or group training sessions to all purchases over $50. The key is to find businesses with a similar clientele and to be able to create a win-win outcome for both businesses.
Personal Trainer marketing should encompass a number of marketing strategies, so make sure when putting together your marketing plan that you donât just stop at one strategy. Nail a few different PT marketing strategies and do them well.
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